Season 02 — Everyday Performance

    Built for
    Hybrid Lives.

    You build the business. You still train. This is one less thing to sort out — one sachet a day, sixteen actives, made in the UK, tested every batch, every milligram printed on the box.

    5,000mg
    Creatine per sachet
    16
    Actives, every dose published
    UK
    Made · batch tested
    Training at the KBX gym
    Batch 3204536Verified
    CREATINE5,000mg
    ELECTROLYTES850mg+
    CAFFEINE≈1.5mg
    THIRD-PARTY TESTEDPASS
    • UK Made
    • GMP Manufactured
    • BRCGS Certified
    • Third-Party Batch Tested
    • Open Certificates of Analysis

    Who it's for

    You do both.
    So does this.

    Hybrid athletes

    Hybrid athletes

    The 6am session before the 9am call. One body doing two jobs, and no interest in a shelf of half-finished tubs.

    Founders

    Founders

    Up before the inbox. A business that doesn't clock off — and training is the one meeting you keep with yourself.

    Active mums & dads

    The busiest job there is, and still showing up. Sessions squeezed between school runs — every one of them counts.

    KBX is for people who keep showing up.

    How subscriptions should behave

    01

    We remind you before every payment.

    02

    We do not take silent payments.

    03

    Cancel in one click.

    Not small print — the actual terms. Read them.

    What to expect,
    week by week.

    1. Week 01

      A dose and a habit

      You are not meant to feel a hit. Magnesium contributes to a reduction of tiredness and fatigue, and to normal muscle function. Vitamin C contributes to the normal function of the immune system — quiet work, from day one.

    2. Weeks 02–03

      Creatine is loading

      Creatine works on daily intake, not on single servings. Meanwhile zinc contributes to normal cognitive function and to the protection of cells from oxidative stress — the habit is already paying rent.

    3. Week 04+

      Fully loaded

      Creatine increases physical performance in successive bursts of short-term, high-intensity exercise. The beneficial effect is obtained with 3g a day, for adults performing high-intensity exercise. X-Fuel gives you 5g.

    No buzz, no crash. That's the point.

    Train hard.
    Fuel honest.

    First to hear: track nights, run club spots, and what actually goes into the box.

    We'll text you about track nights and email you the brief. Unsubscribe any time.

    The Active File.

    Every active listed at its exact dose. Where an ingredient carries an authorised health claim, we make it. Where it doesn't, we list the dose and let you decide.

    5,000mg

    Creatine Monohydrate

    Creatine increases physical performance in successive bursts of short-term, high-intensity exercise. The beneficial effect is obtained with 3g a day, for adults performing high-intensity exercise.

    10mg

    Zinc

    Zinc contributes to normal cognitive function, to the normal function of the immune system, and to the protection of cells from oxidative stress.

    100mg

    Magnesium

    Magnesium contributes to a reduction of tiredness and fatigue, to normal muscle function, and to normal energy-yielding metabolism.

    160mg

    Vitamin C

    Vitamin C contributes to the normal function of the immune system and to a reduction of tiredness and fatigue.

    The full panel — 16 actives

    ActivePer sachetNRV
    Creatine Monohydrate5,000mg—
    Taurine1,000mg—
    Beta Alanine800mg—
    L-Carnitine500mg—
    L-Tyrosine500mg—
    Green Tea Extract375mg—
    CDP-Choline (Citicoline)250mg—
    L-Theanine150mg—
    Sodium (Pink Salt)450mg—
    Potassium300mg15%
    Vitamin C160mg200%
    Magnesium100mg27%
    Calcium80mg10%
    Zinc (Citrate)10mg100%
    Vitamin B61.4mg100%
    Vitamin B122.5mcg100%
    • Vegan
    • Sugar free
    • Dairy & lactose free
    • Gluten free
    • Halal

    The product

    X-Fuel

    One sachet, once a day. 5,000mg of creatine, a full electrolyte stack, 250mg citicoline — sixteen actives, every dose printed on the box.

    5,000mg
    Creatine monohydrate5g per sachet
    850mg+
    Electrolyte stackSodium · potassium · magnesium · calcium
    16
    ActivesEvery dose printed on the box
    ≈1.5mg
    CaffeineFrom green tea extract

    We refused to launch X-Fuel until every active hit the dose it was supposed to. The standard is the standard.

    Jordan “KB” Kirkbride, founder
    X-Fuel sachet

    The Season 02 offer

    Start with a week.
    £9.99, once.

    Seven sachets for £9.99 — charged once. Then £44.99 every 28 days from 17 October 2026, and you can cancel any time in one click. Every term is stated in full before you pay.

    • £9.99 charged once — not a hidden subscription
    • We always remind you before a payment
    • Cancel in one click
    • Made in the UK, batch tested

    Real people, real nights

    It already happened.

    Hybrid Training Session

    8 October 2026

    See the night →

    The Journal

    On the track,
    and off it.

    All posts

    Written by us, about people who actually turned up. The first Season 02 stories land with the first track night — the Journal lives here.

    Jordan 'KB' Kirkbride, founder of KBX Nutrition

    The founder

    Why you should
    believe us.

    “I was tired of telling clients to buy three tubs — and tired of labels that hid behind a blend name instead of printing a number. So I built the one I couldn't find, and put every dose on the box.”

    1. 01Full doses, printed on the box.
    2. 02The label before the marketing.
    3. 03No silent payments.
    4. 04Everyone runs, nobody is out of place.
    5. 05Show up. Do the work.

    Jordan “KB” Kirkbride · Founder · Level 3 Personal Trainer, Level 2 Fitness Coach

    Run with KB — Mondays, free →

    This is where the five-star reviews would go

    We don't have any.
    On purpose.

    KBX does not collect reviews yet — and we would rather tell you that than fill this space with five-star quotes you have no way of checking. When we do publish the first one, the rules are already written.

    Read the review policy

    Before you
    ask.

    All questions →

    Start your week — £9.99